About LTN
Over the past five years, JTCC has successfully introduced over 5,000 adults to tennis. We’re now offering our proven program to other facilities. Apply to be one of only six recipients nationwide to receive up to $2,000 in funding.
The program offers:
- Free course and program training.
- Travel stipend to attend the Learn Tennis Now training conference.
- On-site consulting and training visits from the LTN management team.
- Receive $1,000 for the first 100 new players recruited.
- Receive another $1,000 for the next 100 new players recruited.
LTN® is an excellent opportunity to attract new players, increase revenues, and instill a sense of community at your facility. JTCC will select the six most promising applicants for the “Grow the Game” initiative.
Click the button to complete the brief application form.
Program Details
Facility Requirements
To effectively implement the Learn Tennis Now Program, and ensure its success based on a proven model, facilities must meet the following criteria:
- Commit $2,000 to marketing the program.
- Secure full support from ownership and management to prioritize Learn Tennis Now (LTN).
- Charge participants a maximum of $29 per LTN session.
- Offer LTN classes twice weekly for three weeks, totaling six sessions.
- Schedule a portion of classes during peak hours to attract new players.
- Provide class options across multiple days and times.
- Limit participation to adults.
- Implement the LTN program as designed.
- Not currently offer an adult beginner tennis program similar to LTN.
- Develop a pathway for LTN participants to continue with follow-up programs.
Grant Program Training
JTCC will provide comprehensive LTN training for Grant Program facilities in College Park, MD (tentative schedule follows), including lodging (breakfast), meals, and a group dinner. JTCC covers two nights’ accommodation for up to two representatives; additional attendees pay their own expenses.
Day 1:
- 8:30 am: Arrival and Welcome at JTCC
- 9:30 am: On-Court Training (Phase I)
- 12:30 pm: Lunch
- 1:30 pm: Orientation Training
- 3:00 pm: Wrap-Up Training
- 6:00 pm: Dinner
Day 2:
- 9:00 am: Arrival at JTCC
- 9:15 am: LTN Standard Operating Procedures (SOP)
- 10:00 am: Marketing Playbook
- 12:30 pm: Lunch
- 1:30 pm: Departure
Registration Platform: Grow Your LTN
Learn Tennis Now, a JTCC and USTA initiative, is proven to attract and retain new adult players. The grant includes a user-friendly, high-conversion registration platform, enabling you to replicate JTCC’s success (averaging 80 new players monthly with 60% conversion to the second phase). This platform features:
- Rapid 3-day launch
- Your facility’s custom-branded page
- Mobile-optimized design for increased conversions
- Reliable online payment processing
- Automated customer data and roster management
Grow the game of tennis and boost your revenue with our proven platform.
